Throughout my life, I’ve explored various creative fields—from choreography and creative direction to data visualization and storytelling. The pull toward creation has always felt like a calling for me. When I was a choreographer teaching dance, I would cut and mix my own music to match a vision in my head that existing tracks couldn’t capture. Later, when a major client wanted a more dynamic way to present research findings, I pivoted to storytelling instead of static charts and graphs, setting us apart from competitors. And when I stepped in as creative director at Limatus Bespoke, I crafted a brand and space I believed was missing in the San Antonio market.
Take the leap. Found the company. Buy the ticket. Start the conversation. Life is too short to stand still and watch it pass by. Being a doer is how I built my companies, and I believe that mindset has served me well over the years.
As San Antonians, many of us dream of seeing our city reach its greatest potential. True success isn’t a fixed outcome, but a forward-moving mindset. The most challenging times in my life were when I let things happen to me, feeling “too young,” “too inexperienced,” or “too overwhelmed.” But action has always been the answer. Starting a project, revisiting an old one, or even finishing something imperfect creates momentum. It sparks connections, fosters community, and brings life back into us.
The only difference between living an active life and a reactive one is action. The people I admire, those I see as successful, share this quality—they leap when others hesitate. They make tough calls, take risks, and move forward, even when the outcome isn’t guaranteed. It’s easy to sit back and critique, but those who hesitate are not the ones building San Antonio’s future. So, who do you want to be? A character in the story of the hero’s journey, or a reader?
I heard an executive say that their job as a high-level executive isn’t to make thousands of small decisions each day, but to focus on the few with great impact that will push the company forward. I think life, and even the development of a city’s creative economy, works the same way. It’s not about getting every detail perfect, it’s about constantly moving forward with intentional choices so that the seismic shifts can happen over time. Life is a series of decisions, both big and small, and it’s easy to overthink which ones are “good” or “bad.” But honestly, I’m not sure those labels matter. What matters is the decision to act at all. If you’re considering building something in San Antonio, take the leap. Embrace the messiness of growth and the vulnerability of being in the ring to build something you dream about, because a life filled with choice, movement, and action feels a lot more like living.
